
Motorola has consistently launched value-for-money devices in the budget and mid-range segments of the Android smartphone market. While it’s not among the most innovative brands, many users have remained loyal due to its reliable and affordable offerings.
However, one area that has held Motorola back from becoming the go-to recommendation for smartphone buyers is its software update policy. With policy reversals, poor update quality, and inconsistent release schedules, Motorola devices have often lagged behind competitors—especially as other brands are now beginning to match Apple in terms of long-term software support for flagship phones.
The Great Restart
With the launch of new budget and mid-range models like the Moto G75 and Moto Edge 50 Neo, Motorola appeared to turn a new leaf by promising five years of OS updates and six years of security patches. This move was widely praised, from tech reviewers on YouTube to everyday smartphone users.
Unfortunately, Motorola has now backtracked, reducing the promised five OS updates to just three. This reversal has led to a significant trust deficit between users and the company, with many feeling misled by what now seems like a classic bait-and-switch.
Motorola Is Not a Struggling Brand
Unlike many smartphone manufacturers that have exited the market in recent years, Motorola has maintained a consistent global presence. It continues to launch multiple devices across major markets and holds a strong market share in developed countries like the United States, where competition in some segments is minimal.
Backed by a strong parent company and an extensive product portfolio, Motorola has the resources and potential to be a major player. However, inconsistent and unreliable software support policies could undermine long-term user trust and loyalty.